![]() ![]() ![]() In other words, where the anticipation around Plants vs. On gameplay grounds, because the original game has lots of fans who've been waiting patiently for a sequel.īut also on business model grounds, after EA fielded a significant amount of criticism earlier in the year for the way it switched another acquired mobile-game brand – Real Racing – to freemium for its third incarnation. Zombies 2, which is freemium, is a big deal on several grounds, then. ![]() PopCap is now a subsidiary of Electronic Arts after a $750m acquisition in 2011. Since then, the mobile games market has flipped to freemium, with free-to-play games dominating the upper reaches of Apple and Google's top-grossing charts. Zombies was released for iPhone in February 2010, famously selling more than 300,000 copies and making $1m for its publisher PopCap in its first nine days on the App Store. ![]()
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